VitaHound believes the large corporations bring pet products to market that pet owners find value with. The humanization of pets to increase the dollars owners are willing to spend is fine, for the reason that its secondary effect causes people to provide for their pets well being. The APPA research shows the variety of pet products and services is growing along with prices. The pet industry involves some of the largest corporations in the world and because they sell consumer products they have the most effective and largest marketing machines. The combination of these guys marketing the humanization of your dog all at once is going to go wrong, we wonder when and where.